Are you sure that you have a right to display all the images that appear on your website? You might be infringing someone’s copyright and be liable even if your web designer put them on there for you.
Many photographers are using ‘stock photography’ companies, or ‘image banks’, to negotiate license fees on their behalf or sometimes sell the rights in the photographs to them. These companies then make digital versions of the photographs available through their websites to anyone who pays the license fee for them. The three largest such companies are Getty Images, Corbis and Jupiter Media.
We have noticed that, in the last six months or so, Getty Images and Corbis have been having a clampdown on the unlicensed use of their images in the UK. Thanks to software, such as PicScout, image banks can now track unlicensed use of their images throughout the internet, even if the image has been manipulated, e.g. by cropping it, re-sizing it, rotating it or even changing its colours. The image banks have recently been sending out thousands of claims and it’s the website owners who are primarily liable.
These claims are proving to be very lucrative for the image banks. Both Getty Images and Corbis have been claiming damages and sometimes a ‘fine’ for such copyright infringement of around £2,000 for each image used on a website. They have been encouraging website owners to become customers of theirs by purchasing a license in order to avoid court proceedings. If you’ve got 5 unlicensed images on your website, which is not uncommon, you could soon end up with a 5-figure claim against you!
So what can you do?
If you have a website, write to your web designer asking him or her to check and confirm in writing that they have a valid license for all the images on your site. Also, check the terms and conditions you have with your web designer to ensure that there is a clause whereby they will indemnify you if any claim is made against you.
If you are a web designer, check all the sites you have developed or host to ensure that you have a valid, and up-to-date, license for all of them. If not, either obtain a license immediately or remove them.
If you receive a claim, take legal advice as soon as possible. It may save you thousands of pounds in court fees and damages.
Gary Cousins is an experienced dispute resolution lawyer with Woolley & Co. Contact Gary on 0121 778 3212. |